Concept & Vision

The goal was to create a playful, nostalgic, and character-driven packaging line for flavored coffee pods. Each flavor is represented by a fun mascot that immediately communicates the taste profile and mood. The vision was to blend retro cartoon charm with a clean, modern layout—making the product feel lively, friendly, and instantly eye-catching on shelves.

Research & Inspiration

The design direction was shaped by:

• Vintage 1950s–70s cartoon mascots

• Soft, rounded character design and expressive faces

• Minimal packaging layouts with strong visual hierarchy

• The emotional qualities tied to each flavor (sweet, calming, warm)

These references guided a brand identity that feels retro-inspired, modern, and personality-rich.

Colour Palette

Each flavor features a distinct color system for fast recognition:

• Toasted Marshmallow: warm beige + caramel tones

• Matcha Latte: soft greens + pastel pink

• Pumpkin Spice: bright pumpkin orange + warm neutrals

A unified creamy beige background ties the entire line together while keeping the look soft and inviting.

Typography & Visual Style

Type choices support the playful but clean identity:

• Acumin Variable Concept — used for most text; modern, versatile, and highly readable

• Super Creamy — used for flavor words; rounded and fun to match the mascot energy

The visual style incorporates:

• Retro-inspired illustrated mascots

• Soft wave-shaped backgrounds

• Clean spacing and strong hierarchy

• Capsule-shaped descriptors (sweet, toasty, smooth, etc.)

This creates packaging that is structured but full of personality.

Outcome

The final series delivers a cohesive set of flavor-forward boxes that are lively, charming, and immediately memorable. Each mascot tells a playful story, supported by distinct colors and expressive typography. Together, the designs form a unified product line that stands out both individually and as a collection in retail settings.