Orinoco

About This Project

This project is a promotional print ad created for Orinoco, a Venezuelan restaurant in Montréal. The design highlights the restaurant’s signature dish—the Arepa Pabellón—using bold, attention-grabbing typography and vibrant food photography, which I captured. A playful travel-themed layout, complete with doodled flight paths and tropical elements, reinforces the tagline: “A Taste of Venezuela — No passport needed.”

The ad communicates key details clearly, including pricing, a limited-time drink promotion, and the restaurant’s contact information. The overall aesthetic blends warmth and energy, aiming to attract new customers by evoking an authentic, inviting Venezuelan dining experience right in the city.